Business people shaking hands

At Proactive FD we believe that it is better to help shape events than be controlled by them. To plan for improvement and drive change rather than react to the winds of fortune. Effective Financial Directors will cover the cost of your investment – and much more! They will look forwards not backwards, influencing results and responding to opportunities or challenges rather than merely fulfilling reporting or management roles. Many of our FDs have proven Private Equity experience, and have delivered sustained value and improvement to the most demanding of business investors.

Why Proactive FD?

Positive Reasons

  • All our FDs are qualified with one of the main four Chartered Accountancy (CCAB) bodies, with several years successful big company FD experience
  • Extensive and proven financial leadership and support skills to offer owner managed businesses, on an affordable part-time basis
  • We are passionate about making a positive difference to our clients, and driven to deliver real value
  • We work predominantly by positive referral. No big marketing overheads – hence we offer competitive pricing
  • No long learning curve – immediate positive response to critical business issues
  • We are always available to respond with advice or talk through your business issues
  • Above all we value long term client relationships, and will be your partner in delivering growth and success

Case Studies

  1. London based media company, in special measures with the bank and with serious HMRC arrears. Improved controls & reporting. Gained commitment & buy-in for aggressive cost reduction targets. Liaised closely with bank and introduced new funding streams. Sales and profits now growing and the company is cash generative. All arrears cleared. Formally thanked by owner for saving the business and 60 jobs.
  2. Midlands-based services company, also in special measures. HMRC arrears and legacy debts relating to historic business ventures. Improved management information and consistency of reporting. Clarified revenue and profit streams. Rationalised loss making businesses. Challenged management to reduce overhead base and raise prices selectively. Created stability. Three years later the streamlined business is valued at £2 million.
  3. Website design company experiencing dramatic growth. Introduced management reporting including budgeting and kpi’s. Facilitated monthly management reviews using Six Sigma methodology to improve efficiency. Helped to identify the sources of growth to maximize the sales opportunity. Introduced sales and management incentive schemes to drive further profits. Medium term expansion plan includes sourcing new premises. 40% increase in profits and business value in the last year.
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